Instituto Tecnológico Hotelero (ITH)
Hotel Institution for Technology, (Instituto Tecnológico Hotelero, ITH) is a hospitality and tourism innovation center for hotel, founded in 2004, whose mission is to improve the sector's competitiveness through innovation and technology. ITH promote the culture of technology and innovation among this industry, in order to enhance its competitiveness.
ITH is a national, private, non-profit organization, based in Madrid, attached to Spanish Confederation of Hotels and Tourist Accommodations (Confederación Española de Hoteles y Alojamientos Turísticos,CEHAT), Spanish hospitality employers’ association that represents 14,000 accommodations and 1,500,000 beds, and gathers 64 local, provincial and regional organizations throughout the country
The Hotel Institution for Technology (ITH) is a technology catalyst for the hospitality industry, we raise awareness about the best practices in technology, we lead R+D+i projects and we foster cooperation between national and international hotel and tourism companies.
ITH fosters innovation by promoting the adoption of new technologies and management systems, and facilitates access to cutting-edge tools sharing useful information, providing professional training and developing projects, in order to improve hospitality and tourism industry’s profitability, quality, efficiency and sustainability
For the Hotel Institution for Technology (ITH), innovation, knowledge, technology and talent are valuable assets that will enhance Spanish tourism industry competitiveness; making it able to create value for customers, to offer better products and experiences, and to optimize and integrate operational management sustainability into business strategy.
ITH supervises and is founding member of the Tourism Technology Platform Thinktur www.thinktur.org and coordinates two workgroups, devoted to Accommodation and Sustainability