Eight priority areas have been chosen for the EIP Water within its Strategic Implementation Plan (SIP). They centre on challenges and opportunities in the water sector, and on innovation driven actions that will deliver the highest impact. Five thematic priorities have been selected:

In addition, selected cross cutting priorities are:

Smart technology has been defined as an enabling factor for all priorities.

EIP Water focuses furthermore on the following 5 key barriers and bottlenecks to innovation in the water sector:

1.    Access to funding and adequate financial instruments
2.    Overcoming regulatory barriers
3.    Promoting best practises in public procurement
4.    Identifying the role of Public-Public/Public-Private Partnerships
5.    Promoting testing facilities and dissemination of showcases